New client evokes 'energy'
So, let’s do this. Ok. Had a productive and enjoyable day (business wise). Which brings me to my daily words-thoughts and feelings. This morning I was invited to a strategic brainstorm regarding the biggest city in the east of holland called Enschede. Every big city makes claims and we had to come up with one for Enschede. For example Vegas used to claim “what happens in Vegas stays in vegas”. Easy to remember with a drip of humor so it sticks in ones mind. In advertising this trick is called “brain positioning” and there are a lot of strategies/ways to do this (great job in psychological warfare I have). But I have a few principles otherwise the schizophrenia in relation to my process would be unbearable. In this particular case it was rather fun and enjoyable.
Where I come from
In the early 20th century Enschede belonged to the biggest textile producing city’s in the world. And strange as it may sound it was also the biggest advertising capital in holland sharing this position wit Amsterdam. Amsterdam was about money and goods, Enschede was about Textile. It’s still called Textown by a lot of people. The whole region where I live was dependant on textile. Whole villages lived from the local textile factory that was present. In the village where I live (haaksbergen) you can still see this. The big houses that belonged to the daily factory management where closest to where the factory would be. The further from the factory, the smaller the houses. These houses are still called ‘labour houses’. They where build by the textile baron (dictator) same as the theater, the museum, the park. All textile money. Then you had the have not’s who didn’t belong to this structure. They where on there own and left to there own devices. Very poor mostly living of the land in huts you can hardly call homes. I talked to my grandmother about this wen she was still alive so it’s close to me. It’s really the world reduced to a village and a textile factory. Sounds familiar? America was build on exactly the same principle with railways connecting the city’s together. A bit like what the internet is doing right now. America is a European concept imported with the Europeans as was Apartheid in South Africa.
My birthplace and herritage
Everybody knew everybody in town so there was ‘social control’ as well. There would always be ears and eyes. George Orwell stuff really. So my father, just like his father was preprogrammed to end up behind a machine in a textile factory. Which off coarse happened. He was 14 years old wen he started working in a noisy, dusty plant. There where simply no other options. This is where the Desteni material comes inn. If you where born into a ‘management’ family you would live out your life according to the boundaries set for that group. If you where born in a ‘workers’ family etc. Now here is the strange thing. My grandfather was born as a ‘Lammers’ but the family couldn’t find any traces that went further back than that? That’s at least strange in a village where everybody knows everybody. I mean if you would fart in church your name would be known, halleluja.
The privilige of guild
A few years back wen my grandmother died we discovered that my great grandfather was a 'Jordaan' and not a 'Lammers'. He was a member of the big textile family that ruled over the little village. This man had a very illusive reputation and a female housekeeper that got pregnant. She was forced to marry a factory worker also called Derk (Lammers). This 'created' family got their own little door in the wall surrounding the factory. Completely bizarre. No other factory worker ever was given this privilege I mean this is really creepy. My father was never told by his own parents. They had to die first before the secret came out. The moment I got this news I wondered what this meant in relation to my family tree and DNA. I mean, how big can the contrast be. My bloodline runs back into two completely different families. One of them being the bourgeois the other poor factory workers. I also wonder if the above has anything to do with my father being able to eventually work his way up to become a print designer for The Jorzelino brand. This normally would have been impossible for the 'normal' folk.
Inventing Enschede
Eventually in the 60s asia became the centre for textile production in the world and the whole region where we lived went into a deep recession. Imagine how this must have been. The hole structure was build on textile and it collapsed completely. So it took everything and everybody with it. The whole region was forced to reinvent its self. So wen the session kicked of this morning, it was said that Enschede really needed transformation. This was worked into one of the first remarks I gave during this brainstorm. I said that this was a process that all ready started back in the sixties nothing shocking. So if there was one starting point for positioning this town it would be ‘Transformation’.
Information inside my body
All this family stuff was with me as we started to brainstorm at the communication agency this morning. I noticed that I was one of the few people that really new the region and it’s particulars. Most people present where not as well informed as I was on this subject so I was able to put a lot into the group and we really kicked ass this morning. I felt at ease with myself also because I limited my sleeping hours this week to a minimum. I stopped weed last week and having little sleep helps me to stay more or less relaxed during the day. I don’t get hyped up so much because I’m simply to tired. I was more focussed than I normally am. I was also more able to listen what was coming over the table from the other participants. It felt rather good and I was really trying hard to be professional and not let my ego or pride fuck things up. I loose my self very easily wen I get enthusiastic. Which is an emotion anyway thus not real. Anyway I made some very good contacts and made my money in the process. I did OK today and I was professional and productive which feels refreshingly good (which is an emotion thus not real). It was quite cool to be able to observe myself and at the same time be really productive and part of a group making money at the same time. I couldn’t help thinking about this strange outflow regarding my family though. I felt authority on the subject running trough my vanes (which is ego thus not real). But it helped me to stand in the matrix equal to the money I want as the Professional they hired to do a job.
A bit intimidated
There where a few moments I got carried away because of the dynamics of the group. I mean MT was there who is kind of the godfather of advertising in the east of holland and founder of the famous M agency. He and I had a very nice creative vibe going. It was the first cool professional day I had in years. But I was very aware of my emotions as I drove back home. Kept breathing and kept myself stable and calm reasonably well. I heart J’s voice next to my on a couple of occasions. Reminding me to shut up and listen unconditionally. Today was a learning experience in the physical and it was cool. Another point that keeps coming up is my yearning for a dog. I always had dogs and I wonder if it would be good for me to go find a pup. This house has only me in it. I think it needs more life. I really do.
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