We confuse the enemy, disrupt communications and are often capable of altering the scene on the battlefield. The strength is not firepower per definition. Its firepower combined with stamina, consistency, originality, surprise, speed, intelligence, psychology, know how and strategic overview. Manipulators capable of disturbing the so called 'normal' flow of things.
Units are a combined gathering of talents and although composed out of specialists everybody in the unit is more or less capable of performing al tasks creating a bit of redundancy and resistance to failure. There is an aura of specialness but in reality it's simply a clever combination and form of people management. The rest is made in Hollywood by Mad Men, as we all know.
There is however a big difference between this playfulness and the hars reality of a real special forces unit. The mission objectives are always dictated by global politics and that means I will eventually be bound by rules of engagement. These rules can drastically reduce my options within my unit's missions on the battlefield. That's why we are trained to not ask questions but to execute. That's what we do. We execute and we will try to do that as efficient as possible and to the best of our abilities as a team. Time is money in the business.
The whole honor thing is absolute hollywood bullshit. We get medals but are not allowed to wear them in public. We do not die for king and country. We die for our brothers on the team because we are are trained like that. If you spend more time with your buddies than with your wife and kids the bonds get very intimate and strong and you don't let your buddies down. The mission always comes first. Business before boobs.
Being in a special forces unit has it's privileges. We operate in the system but always behind the scenes. So like our uniforms we are not bound by the regular rules and scrutiny of the company's doctrine. Our outfit is mostly mission specific and so is the equipment we use. Anything as long as we get the fucking job done fast and effectively. And although we are relatively expensive to operate the choice to use a good spec ops team mostly has a high return on investment.
It's really hard to adjust to 'normal' life if you are used to being in the company. It's an addiction and a lot of guys become very depressed and have a really hard time integrating back into normal life. Apart from living with the permanent imagery of the worst shit this world has to offer also few outside the company understand what is going on in the shadows of this world. And almost nobody gives a shit. That's why we don't care about politics or queen or country. In the end it doesn't matter because a bullet is a bullet wherever it lands.
It's all economics that decide where and if we operate. The global future of our deployment is decided by consumers today because the world has become geo political. Buying my daughter a teddybear means I have blood on my hands these days.
We have so much money to our disposal and battlefield strategies are not rocket science. We have become so methodical that there are often multiple scenario's unfolding simultaneously which makes it even harder for the enemy to counter what we do. But routine also leads to more collateral damage because routine leads to mistakes. Decision makers start operating on their emotions and are often manipulated by higher forces. Democracy as such does not exist. Killing people is eventually self interest period.
If intelligence does it's work, if strategy does it's work, if counter intelligence does it's work, if aggression does it's work, if all work together, executing missions, launching campaigns, guerrilla tactics, acceptable loss, ammunition, e-warfare. We talk about targets, strategic plans, central command, our mission objectives, return on investment and winning wars. Sound familiar?
The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. Not fond of rules. No respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
You see, before you know I'm quoting an Apple commercial. I probably felt so desperately inferior that I had to prove something to myself so I ended up working in advertising and marketing. Mainly advertising though and being responsible for creating imagery. The suits that are worn by the corporate story. I'm one of those guys that say Zero sugar but keeps his mouth shut about the aspartame. That's the deal. It's up to you to prove me wrong but you won't.
The fact I choose to burry myself in the corporate clusterfuck put me in some rather special ops teams and often gave me an insiders view on how easy it is to manipulate the masses by sending one of the teams to execute some creative strategy. It's amazing to see how creative people get If you paid them to do so. Investigate and you will find that a warroom is exactly the same as the boardroom. No difference whatsoever. Generals become CEO's, CEO's become politicians, Politicians become CEO's and we are al shareholders by allowing this bullshit to run reality as it unfolds.
Next time you watch the news and you hear whatever spokesperson talking about whatever, just pay attention to the words they choose. They will speak the battlefield language because marketing is war and we all commit to our duty on the battlefield. Over and out.